Hello!

New to Substack

Hello, fellow book lovers and brave new authors!

I’m Sorrel Lane — long-time writer, self-publisher, and newly minted PA (Publishing Assistant) for indie authors.

Since self-publishing my first book back in 2020, I’ve ridden the wild ride that is indie publishing: formatting chaos, cover decisions, marketing mountains, social media spirals, ARC madness, and all the joyful (and occasionally maddening) bits in between.

Through it all, I’ve gathered more than just experience - I’ve built a toolkit of hard-won skills and shortcuts. And now, I’m thrilled to be offering that support to others.

I was recently invited to contribute to Self to Shelf, a not-for-profit initiative aimed at helping indie authors succeed — and I couldn't be more excited to be part of it.

This is my first official Substack post, so you’re catching me at the beginning of a brand-new chapter - and I’m still poking around working out what happens when I push the buttons. 😅

I’ll be sharing the books by the wonderful authors I work for, as well as advice regarding independent publishing.

Thanks for joining me!